Rachel Trachtenburg in Theme Magazine

Jason Lewis and I worked together on a shoot for Theme Magazine with our young friend Rachel Trachtenburg of the Trachtenburg Family Slide Show Players. It was such a lonnnnnnng shoot, we were all so inspired that it went into the wee hours of the morning. Rachel is such a sweetheart to work with and styling her was so much fun for me personally because I usually work style a lot of MEN for Jay's photo shoots. Many thanks to Samantha Pleet who provided some cute pieces that we mixed in with my vintage accessories and Rachel's pieces from her wardrobe (which I think she brought in its entirely to my house!).

For more photos from this shoot, check out Jay's blog.

Also check out Rachel's show on YouTube.


Sweet Jewels x Spin NY + Vanity Fair & Hermès

Last night was the Grand Opening for Spin NY in association with Vanity Fair. Susan Sarandon is part-owner to this new state-of-the art PING PONG in the city which is also designed by Todd Oldham Studio. We made hundreds of custom sized cake balls for this event and so excited to be working with them!

See this article about the grand opening:

For photos of the event, click here.

P.S. Sweet Jewels will be making future appearances at Spin NY events so stay tuned! Many thanks to Todd & Tony for connecting us!


Sweet Jewels x Anna Sui

When Anna Sui asked me to create cake ball gift boxes for her this year, I was thrilled! All of the packaging and even the custom coloring of white chocolate was catered to her signature colors of violet & black with a splash of red.

When I was 18, I was one of her design interns, worked as a shop girl at her SoHo boutique, and have been a fan since I was in high school when I first read about her in Sassy Magazine. Anna recently launched her Gossip Girl inspired line for Target, which is adorable.


P.S. First time our new logo has made an appearance - many many thanks to my girl Rosanne Kang ;)


Anna Sui

I took a break from cakeballing Anna Sui's custom cake balls to attend her fashion show today. It was a full house!

Anna Sui 2010 from Julie Le on Vimeo.